IP – a vital framework to create healthier living
Every year in April, the global community celebrates World Intellectual Property Day. At Fertin, we recognize the importance of putting Intellectual Property (IP) in the limelight. We believe that IP is a vital framework and powerful tool to advance new ideas and to stimulate cutting-edge research and development. Without patents, new, effective delivery formats or innovative formulations that enable people to live healthier lives would be difficult to achieve.
IP is more important than ever in a world where the value of a company is fast moving from material assets to intangible assets, i.e. the value of a great idea, superior expertise, or an innovative process. IP helps turn intangible assets into exclusive property rights that create added value and safeguard the uniqueness of the product – as well as the future of the company.
IP moves center-stage
In today’s world, IP is big business. In some industries like for instance pharma, intellectual capital –both patented and non-patented – accounts for a large part of the value of companies. At Fertin, we recognize this value and invest heavily in IP. Today, we have more than 150 patents covering our extended portfolio of consumer friendly delivery formats and a wealth of active ingredients, including nicotine, cannabis and a range of dietary supplements, such as minerals and vitamins. A pipeline of more than 200 new patent applications testify to our commitment to continuous innovation and an unrelenting focus on IP rights.
IP is an integral part of product development and the way we do business at Fertin. Our professional approach to patenting provides our customers with a unique product and innovative concept. At the same time, our close monitoring of the market minimizes the risk of violation of competitors’ IP rights and potential waste of R&D investments.
Creating a perpetual cycle of innovation
The industry relies on efficient protection of intellectual property that allows companies to be open about inventions that may inspire new developments and create a perpetual cycle of innovation.
In a globalized world, we believe that it is increasingly important to align patent systems and create clear and operational patenting criteria. This is the only way to ensure faster and smoother processes and trustworthy administration of the patent system.
At Fertin, we are committed to advancing responsible use of IP rights and to upholding transparency in the patenting processes to support, protect and promote innovation. In this way, we help our customers invent unique solutions that drive business and pave the way for healthier living.